Home / Tech News / Facebook’s new branding distinguishes app from acquisitions – TechCrunch

Facebook’s new branding distinguishes app from acquisitions – TechCrunch

Facebook wants more people to know it owns Instagram, WhatsApp, and Oculus while still maintaining an identity for its main app. So today Facebook launched a new capitalization and typography format for its company name, using all capital letters and a shifting color scheme that highlights Instagram’s purple gradient and WhatsApp’s green tint.

“Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website” Facebook writes. For example, the “from FACEBOOK” branding will appear at the bottom of the Instagram login screen and settings menu.


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